To hit the mark, Mouse and I would need to accomplish three things. The first challenge was Each floor had two lobbies and the layouts were not the same. This meant Our approach had to adapt while still tying all three floors together. next, needed to give each level its own identity. Nothing overly complex, Just a consistent visual language that could change between floors. And last, integrate their logo in a way that strengthened brand presence without overpowering the work.

So we built a design system. Not a strict one. More like a framework to move within. Primarily, The core structure would stay the same. Bold lines. consistent angles. Wrapped corners. This would allow each composition to flow within the walls of it's lobby. shape and color would be intentional and used as a tool to indicate the floor. Lastly A logo that refuses to stay inside its own border. pushing past boundaries, the way North Hollywood tends to do.

Before Anything Was Sketched, We Walked The Space Like Residents. We Got Off The Elevator And Then Got On Again . We Paused Where People Would Pause. We Took Notice Of What They Would See And How They Would See It. mouse and I reflected on the experience, Using it as a guide for each Murals Placement.

From There we started Testing Direction. During this phase, we worked closely with Yvonne and AJ (GPI). we went back and forth until we found what felt right. Repetition of Shape proved to be a solid foundation. the Intentional use of Color in unisense with Yvonnes Redesign would bring it home.

With the elevators still in use, the workflow had to be intentional. We prepped and completed each floor before moving on to the next. this kept things simple. residents could still move freely through the lobby and we could stay focused without bouncing between spaces.

One of the most rewarding parts of the project was working on site and being able to interact with the residents in real time. The response we got was overwhelmingly positive. People would stop, ask questions, share reactions, and offer thoughts as the murals developed.

the project was a lot of fun and a huge learning experience. It was a pleasure to work with GPI, and Yvonne at Colacion Studios. Mouserawk and myself had

Before Anything Was Sketched, We Walked The Space Like Residents. We Got Off The Elevator And Then Got On Again . We Paused Where People Would Pause. We Took Notice Of What They Would See And How They Would See It. mouse and I reflected on the experience, Using it as a guide for each Murals Placement.