05
Travel Posters
2024- Current

Modern Travel Posters

Client
Commissioned
Year
2024- Current
Services
Illustration/ Design
Link
Project Overview
01. Intro
Travel posters were one of the first things that Pulled me Toward learning graphic design. A bold illustration paired with a clean, legible title block is hard to beat. I believe It's an approach to composition that always feels direct and timeless.
02. Goal
The purpose of a travel poster is to capture the spirit of a destination and spark a desire to visit. My goal is to use travel posters as a way to study composition and restraint, allowing each location to speak through mood rather than detail.
03. Solution
For each design, I worked through multiple compositions. I tested scale, layout, and color until it all felt balanced.
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Summary
The Design Approach.
Project preperation
04. First Steps
05. Mockups
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Takeaways
Why these colors were chosen.
Project Color
06. A Summer Palette

Desert #C65239

The warmth of the sun and rich tones of summer landscapes.

Seaside #53A59F

The refreshing waters of summer, a sense of calm and coolness.

Sunset #B73B71

A lively, playful energy, reminiscent of warm summer sunsets.

Lemonade #E2D065

The classic summer color, symbolizing sunlight, joy, and overall positivity.

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Takeaways
How we moved between murals.
Project process
06. Work flow
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Takeaways
How the mural was completed.
Project process
step 01
step 02
step 03
step 04
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Summary
Post-project Reflection.
Project Results
07. Feedback
08. Conclusion
09. Next Steps
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Summary
how the design was finished.
Project Packaging
10. typography
11. Design Elements
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+(805) 390-8495dansherer.design@gmail.com
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@2025 Dan P. Sherer. All Rights Reserved.
This is the Route Less Traveled.